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Peter Belanger

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Macworld iPad cover

Peter Belanger April 30, 2010

The iPad is gracing the cover of the new Macworld magazine. I'm excited about the new cover layout. This is one of the first times that the product hasn't been in the bottom right area of the layout. In fact, the photo is so big that it even covers the Macworld name. I can only imagine the meetings about that! It seems fitting to have the screen of the iPad represent the cover, seeing how the iPad is going to be such a great device for viewing magazines.

The cover was photographed in 3 parts. First, the hands where photographed while holding an iPadbut with lighting for the hands only. Then I photographed a straight-on view of the iPad with no hands, which enabled me to have more control over the product lighting. Shooting the hands separately also gave me the flexibility to move them around to fit the layout. The third shot was the 3/4 view of the iPad on the table. The gradated background on which the iPad sits was created in post production.

The accompanying article also has some images of the iPad in different environments. We were on a really tight deadline for the project, so I didn't take as many behind-the-scenes photos as I would have liked. The environment photos were taken in my studio with hand model, Stacey Lee. Stacey had jury duty so we had one day to pull everything together and photograph it. At one point we weren't happy with the chair in the photo and we didn't have time to get a new one, so we drove over to my house and quickly grabbed one of my living room chairs.

See my previous post for more photos.http://www.peterbelanger.com/posts/65-weekly-photos-april-1

The digital version is out now via Zinio.com and should be on newsstands shortly.

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  • Work Samples 72
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I'm hungry!

2325 Third Street Studio 335 // studio@peterbelanger.com // 415.658-5010