San Francisco Magazine approached us with a fun idea for "The Trend" section of the December 2011 issue. They wanted to incorporate the color red in an over-the-top fashion. They provided a selection of red products to pick from to form the groups. Rather than washing the photos with a red overlay in Photoshop, we went old school and used red gels. Each grouping was giving it's own surface and gel treatment. This allowed the photos to have their own identity while relating to each other as a series.
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