It was nice to have the opportunity to work with Kyle and Geoff again. They aren’t strangers to my blog. A search for Dwell on my site will most likely reveal a photo of them. This time we worked to revamp e-commerce photos for Sightglass, an independent coffee company in San Francisco.
Our goal was to capture the products in a consistent way so the photos would family well together. We didn’t want the camera angle to jump around so we chose to photograph everything from the same perspective. This meant, for instance, that coffee filters and patches couldn’t just lie flat on the table. Instead we posed them in the same vertical positions as coffee cups. We will repeat this approach when new items are added in the next few months so that they will still family with the first photos. Moreover, the files were delivered with transparent layers. This will allow Sightglass to use the images on white as well as off-white backgrounds.
Now go buy something at Sightglass.com.