Millie Lottie has taken totes to the next level. Jan Hammock, the owner of Millie Lottie, wanted to show that these bags were more than just a stylish tote bag and that they had clever features to make transporting foods much easier.
I worked with Jan to create simple sketches in a storyboard format showing the different camera angles I would use and what action would be taking place in each shot. I had to think about what the finished video would show and how it would piece together in editing. I needed to highlight the individual parts of the interior of the bag and how it simplifies bringing food to a pot luck or picnic.