Notes from the Studio

10
15
2009

Mailer

4 Comments

Blog-1

Like most photographers, I send out email campaigns. They have always been a great vehicle for self promotion. About a month ago I sent an email campaign to about 2,500 prospective clients. I was happy with the results (23% of the emails got viewed). As good as the results were, it was nothing compared with the success of my cover creation video.

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The above 80,000 visits are over a 2.5 month period. Compare that to the results below which reflect a years worth of traffic. During most of that year I didn’t have a blog so most of the traffic was to view my portfolio only. This further shows how important the blog is to my web site. That is why I’ve moved the link to my blog from the side menu to next to the portfolio link—it has become just as important.

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Comments

  1. Avatar

    Tim

    Wow! That’s quite an impact.

    For what it’s worth, I found your work because of that video, and now I subscribe to your blog. I’m sure I’m not the only one!

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    Erik Dungan

    It’s interesting that the copy is primarily about your website–is there a reason for that? Is this mailing going to people who are already familiar with your work and this gives them a reason to visit your site again?

  3. Avatar

    Peter Belanger

    Erik,

    Normally the mailer is about new work, this time I wanted to talk about something different. Your right the idea was to give the people that have been getting the mailer in the past a new reason to visit. My next mailer will be back to talking about new work.

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    j

    Hi Peter! I love the new site and was wondering what platform/company built it?

    Thanks!