1
28
2010
iPad launch
Very excited to see my photos of the iPad on Apple’s web site and the keynote video.
Notes from the Studio
Comments
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You know, I was about to ask you in your last post comments about the rumors of Apple’s tablet. I knew you would take the pics. And what pics! Great job as usual.
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Are your photos used in the video? Did you shoot video? Is it CGI? How long (and how were you able ;) to keep quiet about the ipad?
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I only shot the still photos so I don’t know anything about the video. It’s not hard to keep a secret when you know how important it is.
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Great photos!
I always thought that it is just an illustrations. -
Amazing shots as always Peter. Can you comment a little bit on the creative and process you go through when shooting something as high profile as this?
I’d love to hear what stages you go through with the client (Apple). Are there a lot of meetings or few? Does the client have a set layout/image in mind when they approach you? I would imagine the shoot is done very close to the announcement day, are you under extreme pressure with this and with any NDA’s?
Anyway I’m just very interested in your take and love to learn from photographers shooting high profile jobs that actually let their readers / fans contact them.
Congrats on your great work and thanks!
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Mau I would love to talk about the whole process but you know how NDA’s are.
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Yeah no problem. Count me as a fan of the behind the scenes posts or posts with your thought process. Would love to hear more.
Thanks
